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Showing posts from January, 2021

Low Budget Marketing Strategies for Small Businesses to Succeed in 2021

Small businesses have their own challenges to tackle and different opportunities that they can use to grow and succeed. Here, we will discuss some of the best marketing strategies for small businesses that they can use at a low budget and set up themselves. Building a reputation takes time, especially for small businesses. To boost their image and earn credibility, small business owners can enter relevant business or industry competitions. It would be a benefit to your business if you win an award, and if not, then you will at least gain recognition and awareness of your brand. To know about which business award competition to enter, research industry competitions and what prize is on offer and choose a competition you know you are well placed to win. A strategy should be designed to collect customer testimonials. As they come from your clients, not your brand, these are considered more credible by other users. If you receive five-star ratings, promote those wherever possible. Als

Affordable and Proven Marketing Strategies for Small Businesses that Deliver Increased Value

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  Small businesses have their unique challenges; Most small and medium businesses work with a limited marketing budget that they need to maximize while still competing with larger companies to get the attention of their target audience.   Like any other business, the success of a small business has a lot to do with its marketing plan and strategy. It’s not only a must-have for small businesses to successfully promote their products and services but also to optimize their online assets. Another limiting factor for small businesses is that they often have less resources so their ability to compete with other businesses in their niche market is lacking. Google My Business to build awareness By creating a Google My Business account, small businesses can take control of the information shown about their business such as hours of operation, website, and phone number. Local search ads can be used to appear on Google Maps app.  Google My Business profile can help in boosting the brand awar