Utilising Strategic Marketing and Support Services to Maximise Business Benefits

 The use of different marketing disciplines to achieve organisational objectives is known as strategic marketing. It is critical for SMEs to start their marketing efforts with a well-designed marketing strategy and often, many require assistance with this as it can become quite complex. A strategic marketing company will plan and develop modules specifically for your business, based off the goals the business wishes to achieve, to gain a competitive edge in your chosen market.

Marketing support services use the latest strategies and techniques to reach and convert prospective leads into customers with an aim to promote your brand, build awareness and increase sales through different marketing strategies. A marketing strategy guides the development of a marketing plan, which outlines the basic types of marketing strategies that an organisation engages in as well as timelines for implementing various marketing initiatives. A marketing strategy has a longer lifespan compared to a marketing plan as it contains value propositions and other key elements of a company’s brand that remain consistent and unchanged over a long period of time. A marketing strategy company will cover broad messaging for your brand and communicate your competitive advantage over the competitors.

Other services provided by a marketing support company include the below:

·         Marketing planning, research, and strategy

·         Integrated CRM solution development

·         Website portfolio design and development

·         Marketing collateral and infrastructure redevelopment

·         Social media services

·         Press and public relations services

·         Event support

·         Email communications

·         Promotional campaigns

·         Design work

·         Real-time campaign and service performance

Your strategic marketing approach shouldn’t be a matter of ‘everything all at once’. You should focus on the elements where you can fill prevalent gaps and gain a competitive advantage. The strategic marketing company will focus on long-term goals of your company such as exploring new demographics, business expansion or creating a new business stream. The finance department should also be kept in the loop of the discussions so that funds can be earmarked to work on the desired goals.

Phases of a strategic marketing process:

A strategic marketing process involves three key phases:

1.    Planning Phase: The planning phase involves the analysis of internal strengths and weaknesses of a business, industry culture shifts and available resources. It consists of four key components:

-          SWOT analysis to define strengths, weaknesses, opportunities, and threats for your business.

-          Creating a Marketing plan to set a budget for each element of your marketing mix.

-          Setting marketing and product goals for select target markets.

-          Market product focus and goal setting to determine where the resources will be allocated and how to turn plans into focused actions.

2.    Implementation Phase: This includes obtaining resources, planning schedules, and executing the marketing plan. The sales forecast and budget are monitored during the implementation phase.

3.    Evaluation Phase: The evaluation phase is implemented to ensure that the results of the program are in line with the set goals. The marketing team will need to observe any deviations and take the required steps to ensure the goals are still met. They should also exploit the positive divergences as well. For example, if sales are better than expected then more resources should be allocated to that product line for more production and distribution.

A well-thought out plan for offering value and solutions to your target market will discover the needs of your target customers and fulfill those needs in a cost-effective way. The marketing team will be able to measure a company’s value based on your ideal customer’s response to your product and strategy.

Strategic marketing management

Strategic marketing management is important to capitalize on your plan. It involves adapting to each market as things change around you. It makes the best use of all the parts of a plan and includes marketing with a greater level of depth, targeting and purpose. Emphasis is put on creating the right opportunity to reach out to the audience and meeting their requirements in the most optimal method.

Gain access to the right strategy and marketing tools

Strategic marketing company KnightRiley can help you with any requirements related to marketing support services including collateral personalisation, real-time campaign results reporting, customer profiles, and in achieving a consistent and relevant tone of voice for your business. Their creative team will develop campaigns, collateral and communications that deliver results. KnightRiley will address your high-level considerations including what markets to target, which services to offer and how to promote them in different target markets. KnightRiley has the right expertise and access to tools to optimise conversion rates for your business. Being a trusted marketing support company, KnightRiley will discuss the blueprint of how the marketing strategy will be actioned, and also specific tactical activities to be delivered in line with a predetermined plan.

Location: 1/333 Queensport Rd N, Murarrie QLD 4172, Australia

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