Strategic Marketing Consultancy Can Guide Your Efforts to Achieve Organisational Goals and Objectives

 Strategic marketing helps with assessing the positioning and performance of an organisation, among many other things. Successful businesses rely on a strategic marketing consultancy to rationalize their resources, engage in more production, and add to customer value, not cost.

Without strategic marketing, you can’t develop a tactical plan let along execute it. Even if you have a plan, launching a new strategy isn’t an overnight process. A strategic marketing company can help you with strategic marketing planning by setting goals and objectives in a systematic way, analysing internal and external factors and tracking your progress.

A strategic marketing company conducts a situation analysis to evaluate internal and external factors that can affect your business and market. It provides a clear and objective view of the current health of your organisation. A typical SWOT analysis (Strength, Weakness, Opportunities and Threats) may be conducted for this purpose. While strengths and weakness are under your control, opportunities and threats are external factors that are not in your control. These can be things such as a new competitor entering the market, and need to be carefully observed and planned for.

5C Analysis

5C analysis (Company, Customers, Competitors, Collaborators and Climate) is another business evaluation method often used by a strategic marketing consultancy. The factors to be considered under a 5C analysis include:

Company: This analysis will include an evaluation of the company’s strengths and weaknesses, goals and objectives, and skillsets. You will also need to consider how successful your product lines are and how effective you have been in achieving your goals in the past.

Customers: This section includes an analysis of market size and segments, customer purchase habits, perceived value by the customers, and overall customer satisfaction. Other factors to consider include what motivates your customers to buy your products and how much your customer base is growing.

Competitors: This involves the analysis of current and prospective competitors. Consider who your direct, indirect, and future competitors are, and how they are positioned in the market.

Collaborators: The marketing consultancy will conduct an analysis of your suppliers, distributors, alliances, and partners to strategically position your business for success by utilising these relationships. It will consider who your suppliers, distributors, partners, and agencies are, and how their positioning will affect the success of your business.

Climate: This includes the analysis of regulations and government legislations, technology and legal risks, business cycle, and social and cultural environment. Other points to be considered include what economic factors (inflation and interest rates) are at play, and what impact the technology will have on the demand of your products and services.

PEST Analysis

This includes analysis of the political, economic, social, and technological environment, which a strategic marketing company is well positioned to assist with.

Political: This will involve the analysis of taxation and legal issues, trading and embargo policies, and legislative changes. A political analysis will include what regulations affect consumers and how stable the foreign markets are.

Economic: This involves the analysis of business cycles, economic growth, and the stability of financial markets. How the stock market is impacting the bottom line of your business and how interest rates, exchange rates and inflation can affect your business.

Social: The marketing consultant will conduct a detailed analysis of demographics, income distribution, lifestyle trends and culture. They will also analyse lifestyles and attitudes that affect the buying habits of your consumers.

Technological: An analysis of recent technological developments, manufacturing innovations, patents and licenses, and intellectual property will also be done. The analysis will consider which manufacturing trends can influence your production levels or drive down costs.

A marketing plan outlines the strategy of a business and describes what tactics marketing and sales will have to undertake to achieve the target goals. A marketing company will help you grow and succeed by understanding your business and the characteristics, behaviours and demographics of your customers.

A winning strategy can fast become a losing one without proper implementation. You need a strategic marketing company that will align your sales and marketing efforts through rigorous analysis, customer insight and a strategic focus.

Structured marketing tactics and bigger thinking

With its proven strategic marketing consultancy services, KnightRiley can help you with structured marketing tactics and addressing the issues that your organisation is struggling with. The company can help you with the best marketing mix for your business to communicate your brand message in the most effective way.  Based on your company’s mission and vision, KnightRiely will work on achieving company goals by setting milestones and measuring your progress. Each goal will be made actionable and attainable through logical tactics that the strategic marketing consultancy will control. Guiding you through the marketing mix decisions involving 4Ps – Products, Price, Promotion and Place, the 4Ps will outline the best way to convey the value of your product to your customers.

KnightRiley can put your strategic marketing plan into action and guide your overall efforts for a greater chance of success. The strategic marketing company will help you clarify your goals and identify where you see your business in the future.